Our long term client Atlas Concrete asked us to create an informational brochure for their new range of permeable concrete products, they needed a professional marketing tool that would effectively communicate the benefits and specifications of these products to potential clients. We recognised this as an opportunity to develop compelling print collateral that would showcase their expanded product line whilst maintaining the quality and professionalism their brand represents.

The project presented a unique challenge as the final product selection was still being determined whilst design work was underway. This required flexibility and adaptability throughout the creative process, as we worked through several iterations to accommodate the evolving product range. Our agile approach allowed us to roll with these changes, adjusting layouts and content as new products were confirmed or specifications were refined.

Our solution was a four-page A4 folded brochure that balanced comprehensive product information with clean, accessible design. The challenge was creating a flexible layout system that could accommodate changes whilst maintaining visual consistency and impact. We selected quality stock that would reflect the premium nature of Atlas Concrete's products, ensuring the finished piece felt substantial and professional in the hands of potential clients.

The result is a polished marketing brochure delivered on time, printed on quality stock for physical distribution, alongside a digital-specific version optimised for email and online sharing, providing Atlas Concrete with versatile collateral to support their permeable concrete product launch.