When SPM Ltd approached us for a website redesign, they recognised that their current platform was creating barriers for their users. We saw this as an opportunity to enhance their digital presence by identifying and eliminating the friction points that were impacting user engagement. Our approach began with a comprehensive analysis of their existing website, mapping out the user journey to understand exactly where visitors were encountering difficulties.

Working with a platform we were already familiar with gave us a significant advantage in understanding the technical possibilities and limitations. We conducted a thorough audit of the current user experience, identifying specific areas where visitors were dropping off or struggling to complete their intended actions. This analysis formed the foundation for our redesign strategy, ensuring that every proposed change would directly address a real user pain point.

Our solution involved creating detailed static designs that demonstrated the proposed improvements to the site's look and feel. The challenge was maintaining the client's existing brand identity while dramatically improving functionality and user flow. We were pleased to continue working within their current platform ecosystem, leveraging our expertise across multiple website building platforms to deliver the most effective solution.

Following design approval, we implemented the changes efficiently, taking the opportunity to address minor responsiveness issues and enhance the overall user experience. The result is a redesigned website that maintains SPM Ltd's brand integrity while delivering a significantly smoother, more intuitive experience for their users.